Mum Jokmok: Split Personality

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Sometimes, you really have to give the thumbs-up to Thai creativity. For instance, I love the above print ad to bits. It first started appearing a few months ago at many BTS stations in Bangkok, following its equally quirky TV ad release. For those who watch Thai movies regularly, Mum Jokmok should be a familiar figure. He’s like the Stephen Chow of Thailand – any movie that has Mum Jokmok inside is guaranteed to be funny. He simply has this wacky face and comedian vibe that draws laughter from the audience effortlessly. Anyway, back to the above commercial. Whoever thought of using Mum Jokmok in three reincarnations – his original self, his son and daughter – in this cracker ad is highly creative and original soul. I am most intrigued by the daughter for (s)he looks equally fascinating and repelling at the same time.

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